Musician Reggie Rockstone becomes Unichem Ghana ambassador in Ghana — MyJoyOnline
In Ghana, musician, entrepreneur and one of the pioneers of the hiplife genre Reggie Rockstone has been appointed brand ambassador for Unichem Ghana Group Limited. The partnership was reported by MyJoyOnline.
Consumer campaigns
As part of the cooperation, Rockstone will take part in consumer advertising campaigns, digital content creation, media engagement, promotional activities and community initiatives for selected Unichem brands. The first campaigns will focus on Vitafizz and Fisherman’s Friend, as well as selected products from the company’s portfolio in healthcare, health support and lifestyle.
Unichem said the partnership is intended to strengthen the company’s connection with consumers through culture and storytelling and encourage conversations about health and well-being. The company said that in the coming months, the cooperation may include original content, the musician’s public appearances, consumer events and campaigns for selected brands.
The company’s and musician’s position
Unichem Ghana Group Chief Executive Officer Jason Nana Yaw Mohan called Rockstone’s lasting influence on Ghanaian culture a natural foundation for the cooperation. According to him, the artist has remained relevant due to his ability to evolve without losing authenticity.
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Mohan also noted that the partnership reflects Unichem’s own development as a company with a long history in Ghana’s healthcare sector. He added that the cooperation should go beyond product promotion and make health and well-being topics closer to people.
Rockstone said that with age, he views the importance of health differently, combining family life with creative and entrepreneurial activities. He also said that he has long known and trusted the LUEX name, and that the new partnership is connected for him not only with products, but also with energy, well-being, family and longevity.
Unichem’s strategy
Unichem Ghana Group operates in pharmaceutical manufacturing, the distribution of healthcare goods, and the well-being and consumer health sectors. The company said it is investing in local pharmaceutical manufacturing, quality systems, distribution and the expansion of its health product portfolio.
