Redwolf Ogilvy announces first campaigns in ChatGPT Ads in Cyprus
In Cyprus, agency Redwolf Ogilvy announced the launch of its clients’ first advertising campaigns in ChatGPT Ads. As Cyprus Mail reports, citing a press release, the campaigns became available several days after the platform launched in European markets.
Advertising in the context of dialogue
Redwolf Ogilvy believes that the integration of advertising into artificial intelligence tools is creating a new environment for communication between brands and users. According to the company’s position, contextual advertising in ChatGPT may appear in line with the content and intent of a conversation — when users explore options, compare solutions and make decisions.
Redwolf Ogilvy’s head of digital marketing, Philip Siakaveras, called this a continuation of the shift from traditional search to a model of searching for and discovering information through conversations with artificial intelligence tools. According to him, users are increasingly not limiting themselves to keywords, but describing their needs, explaining a problem, comparing options and asking for help with making a decision.
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Assessing the new channel
The company believes that this format creates a new point of contact between brands and consumers. Redwolf Ogilvy is already launching and tracking its first campaigns, assessing the effectiveness of ChatGPT Ads at different stages of consumer interaction with a brand.
The initiative is part of the agency’s investment in new digital advertising environments, technologies and artificial intelligence tools. According to the press release, its goal is to help clients respond promptly to changes in how consumers find brands, search for information and make decisions.
