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How Bitcoin could reach $1 million — expert explanation

Stanislav Nikulin 12 March 2026 07:43
How Bitcoin could reach $1 million — expert explanation

Matt Hougan, Chief Investment Officer at Bitwise, explains that the main mistake skeptics make is viewing the "store of value" market as static. Currently, the market is estimated at around $38 trillion, with Bitcoin accounting for roughly 4%.

Source Bitwise Investments 

This market is constantly growing — for example, gold’s market capitalization has increased from $2.5 trillion in 2004 to about $40 trillion today. If this growth rate continues, the market could expand to $121 trillion within ten years. In that scenario, Bitcoin capturing about 17% of the market would push its price to $1 million per coin.

Therefore, Bitcoin’s growth potential is tied to the overall expansion of the asset market for savings, suggesting significant price appreciation in the coming decade.

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