Lionel Messi mixes wine with Sprite, Coca-Cola shares surge
Legendary footballer Lionel Messi revealed his preference for mixing wine with Sprite, leading to immediate market impact. On January 7th, footage showed the Argentine athlete enjoying his unique drink combination. Following this, Coca-Cola’s stock, the owner of the Sprite brand, surged by 4%, increasing the company’s market value by $10 billion.
Source NDTV
This event highlights the powerful role celebrities play in promoting brands and influencing corporate financial performance. Investor speculation and public attention driven by Messi generated additional demand for Coca-Cola shares.
Looking ahead, such moments may continue to boost the company’s stock growth, as celebrities regularly wield significant influence in the beverage industry.
