PwC intensifies focus on digital assets and cryptocurrency market
PwC, one of the world’s leading audit firms, is changing its approach to the cryptocurrency market by expanding its audit and consulting services for clients involved in digital assets. This shift comes after years of caution amid regulatory pressures.
Source Financial Times
The company is focusing on stablecoins, crypto payments, and tokenisation, signalling its ambition to strengthen its presence in emerging fintech sectors. This move is expected to boost investor confidence and help develop the cryptocurrency business.
Looking ahead, PwC could become a key player in the crypto ecosystem by providing comprehensive solutions for the regulated digital asset market.