Mamonde has launched exclusive sales in India through Nykaa
Mamonde, a South Korean skincare brand owned by Amorepacific, launched exclusive sales on the Indian e-commerce platform Nykaa this month. The company has entered India’s largest beauty e-commerce platform with a product lineup priced lower than most Korean brands already available there, according to the Korea Herald.
Ten Mamonde products from two product lines are available on Nykaa. The Rose HA series is designed to moisturize the skin and contains Damask rose extract and five types of hyaluronic acid with varying molecular sizes. The Peony BHA line combines peony extract with beta-hydroxy acid and is designed to address pores and excess oiliness.
The company noted that the product selection was curated with local climatic conditions in mind, particularly strong UV radiation, high temperatures, and seasonal changes in humidity. Mamonde has identified dehydration, oiliness, and enlarged pores as priority skin concerns.
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The brand positions its products as a more affordable option for Gen Z and millennial consumers seeking ingredient-focused cosmetics without the premium price tag. A Mamonde representative stated that the company aims to offer Indian consumers products developed with local skin needs and climate in mind.
Nykaa also sells Korean brands such as Medicube, d’Alba, Skin1004, Beauty of Joseon, Laneige, Cosrx, TirTir, and Dr. Althea.
