GOIL in Ghana plans to retain its fuel market share
GOIL in Ghana intends to maintain its position in the fuel market amid increasing competition from Star Oil. GOIL Chief Executive Officer Edward Bawa said that the company does not plan to easily cede its market share to its rival.
Price battle for customers
As MyJoyOnline reports, GOIL and Star Oil are engaged in a price battle for consumers in the petroleum products market. According to Bawa, both companies are competing for the same customers and are using strategies they consider most effective for attracting buyers.
The head of GOIL wished success to Star Oil chief Philip Kwame Tiekou, while stressing that his company would be a difficult competitor. Bawa described the rivalry between the two operators as healthy, despite the intense battle for consumers.
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Relationship between the executives
Bawa also said that he maintains friendly relations with Tiekou, although they have not yet met in person. According to him, the company executives communicate on social media.
The GOIL CEO added that he was touched by a birthday greeting from the head of Star Oil. In his view, this gesture shows that competitors can maintain friendly personal relations. Star Oil is increasingly competing with established players through prices, while GOIL plans to defend its market position with its own competitive strategies.
