Meghan Markle returns to her roots: new As Ever brand partners with Netflix — Fortune

Meghan, Duchess of Sussex, unveiled her new lifestyle brand As Ever, launched in partnership with Netflix. The former Suits actress said the brand was inspired by her love of tactile things—scents, flowers, tea, and home comfort—marking an unexpected return to her roots and a new chapter in her life.

Source Fortune

Despite her long hiatus from social media, Meghan revealed she’s building a strategy that keeps her connected with followers without the negativity. She disables comments on posts but shares handwritten notes with supporters, emphasizing authenticity and thoughtful engagement.

The Duchess continues to champion women’s rights and gender equality. She has spoken at the UN, invests in female-led companies, and describes her investment approach as a “dolphin tank”—collaborative and supportive rather than aggressive. Her journey reflects how personal values can powerfully shape a brand and inspire others.