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Global auto giants are scaling back their electric vehicle production plans en masse — FT

UA NEWS 22 March 2026 15:59
Global auto giants are scaling back their electric vehicle production plans en masse — FT

At least twelve of the world’s leading automakers have announced drastic cuts to their electric vehicle (EV) production programs. 

The main reasons for this decision are consumers’ continued preference for internal combustion engines (ICEs) and the elimination of government subsidies in key regions around the world.

According to an analysis by the Financial Times, the shift in strategy—which includes canceling new model launches and halting investments—has already cost the global industry more than $75 billion over the past year. 

Companies are forced to adapt to market realities, where the transition to “green” energy has proven more difficult than previously predicted.

Last week, the Japanese corporation Honda officially abandoned its plan to completely cease production of internal combustion engine (ICE) vehicles by 2040. 

Due to this revision of plans, the company expects massive losses of $16 billion over the next two years.

This trend has affected both the mass-market segment and luxury brands. Mercedes-Benz, Ford, Stellantis, and Volvo Cars have significantly lowered their targets for the share of electric vehicles in total sales. 

Even the legendary Rolls-Royce, owned by the BMW Group, has confirmed that it will continue producing classic engines beyond 2030.

The situation in the U.S. market has undergone radical changes following a shift in the country’s political course. 

Since the U.S. president returned to power, his administration has eliminated federal tax credits for electric vehicle buyers and cut funding for the development of charging infrastructure.

“Since Donald Trump’s return to power, the U.S. presidential administration has eliminated federal tax credits for people purchasing electric vehicles, cut spending on charging infrastructure investments, and relaxed emissions targets,” the publication notes. 

The European Union has taken similar steps to relax environmental regulations.

Premium sports car manufacturers are also adjusting their ambitions. Brands such as Bentley, Lotus, Audi, and Porsche have abandoned plans for a complete transition to electric powertrains within the next decade. 

Lamborghini, a subsidiary of Volkswagen, has decided not to release its first fully electric model, the Lanzador, until 2030.

Instead of a pure electric vehicle, the Italian brand will focus on creating a plug-in hybrid. 

This strategy allows the brand to preserve its signature performance and engine sound while meeting updated environmental requirements, which have become less stringent.

As a reminder, electric vehicles have surpassed gasoline-powered cars in sales in the EU for the first time.

The most popular electric vehicles purchased by Ukrainians have also been named.

 

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