Campbell’s to update Goldfish packaging and launch new cracker varieties
Campbell’s plans to update the packaging of Goldfish crackers in the fall and introduce three new product varieties: gluten-free, whole grain and high-protein. The manufacturer announced these plans during its quarterly earnings call on Thursday.
New Goldfish varieties
As MarketWatch writes, the brand update is intended to meet demand for alternatives in the snack category. The publication also notes that Campbell’s seeks to counter growing competition in this market.
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Goldfish is a Campbell’s brand. The company also produces soups under its own name, Rao’s pasta sauces, Snyder’s pretzels and Cape Cod potato chips.
Focus on the snack business
According to MarketWatch, Campbell’s expects the Goldfish brand to help revive its struggling snack business. The company announced the planned changes at the same time as it released its quarterly results.
