Revolve announces partnership with Donatella Versace — CNBC
Fashion and lifestyle retailer Revolve has announced a partnership with designer Donatella Versace to create a new fashion and beauty business aimed at younger consumers. CNBC reports.
Versace’s role in the new business
Donatella Versace will become chief creative officer of the new joint venture. She led the Versace fashion house for nearly 30 years and stepped down as the brand’s creative director in March 2025.
“I have always been inspired by the new generation — in music, film, art and, of course, fashion,” Versace said in a press release. According to her, the partnership allows her to reach this audience in a new and more personal way through fashion and beauty.
Launch details
The name of the new business and its launch date have not yet been announced. Additional details are expected in the coming months.
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Revolve Group co-founder and co-CEO Mike Karanikolas said that combining Versace’s creative authority with Revolve’s technology, infrastructure and global reach creates an opportunity for a distinctive long-term project.
This is not Revolve’s first collaboration with celebrities. In April 2025, rapper Cardi B launched a campaign, and in October of the same year influencer Sofia Richie Grainge created her own fashion brand, SRG, together with Revolve.
In August, Revolve reported its third consecutive quarter of double-digit net sales growth: the figure reached $347 million, up 12% from a year earlier. The company is focusing on a digital strategy and offline activations in an effort to attract younger shoppers.
