Platform X reinstates paid advertising for cryptocurrencies and gambling
Platform X has lifted restrictions on paid advertising for cryptocurrencies and gambling that had been in place since June 2024. The new regulations came into effect in mid-February 2025, simultaneously banning advertisements for medicines, tobacco, weapons, and weight loss products.
Additionally, the platform introduced mandatory labeling for all paid influencer posts with a clear «Paid Partnership» tag. The system issues automatic warnings for violations, and repeated offenses may result in account suspension. Content creators bear responsibility for complying with relevant laws.
These changes are expected to impact marketing strategies, enhancing transparency in promotional activities and strengthening oversight against illegal products and services on the platform.
