Google launches Fitbit Air in India for 13,999 rupees — TechCrunch

Google has launched the screenless Fitbit Air fitness tracker in India at a price of 13,999 rupees, or approximately $146. In the United States, the device costs $99, making the Indian price about $47 higher. TechCrunch reports on the launch.

Tracker features

Fitbit Air was unveiled in May. The device tracks heart rate around the clock, heart rhythm, and sends notifications about signs of atrial fibrillation. It also measures blood oxygen levels, resting heart rate, heart rate variability, sleep stages and sleep duration.

The tracker has no screen. According to TechCrunch, the popularity of screenless health devices is growing, as some users choose gadgets without constant interaction with a display. This segment includes, in particular, Whoop fitness bands and Oura rings.

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Screenless health-tracking devices are also offered by Garmin, Luffu Link — a new company founded by Fitbit’s founders — as well as Indian startups Noise and Urban. The latter are trying to compete with Western manufacturers through lower prices.

Sales and market

Fitbit Air will be available for purchase from October 2 in the Google Store and partner retail chains Flipkart, Croma, Reliance Digital and Vijay Sales. Along with the band, Google offers a free three-month Google Health premium membership.

According to Counterpoint Research, India accounts for 5% of the screenless wearable device market. Research company IDC noted that despite declining band shipments, screenless trackers form a separate niche in the wearable electronics market. TechCrunch suggests that the device’s premium price may limit its impact on overall market figures.