Nova Poshta plans to discontinue the old version of its mobile app
Nova Poshta is preparing to completely phase out the old version of its mobile app by the end of 2026, migrating all user data to the new platform.
The old app, which was launched back in 2012, has gained immense popularity over its 14 years of operation and has been downloaded over 10 million times on Android and iOS.
Despite the lack of updates over the past two years, 6 million people still actively use this digital product, according to Forbes.
The new version of the mobile service was launched in 2022 as a rapid engineering solution to support the company’s active international expansion into the European market.
At that time, the first overseas office in Poland did not yet exist, and a minimum viable product (MVP) was already being actively developed by Ukrainian specialists.
The reason is simple: in Europe, the company uses different backend systems, and connecting the old app to them would have been more difficult than writing a new one.
In Ukraine, a large-scale presentation and release of the new version of the platform took place in September 2024. The total investment in development as of that time was $1.7 million.
The creation of this application became the largest and most important project of Nova Digital—the specialized IT division of the Nova Group.
Thanks to the successful implementation of large-scale digital solutions, Nova Digital’s revenue in 2025 grew by 49%, reaching 1.48 billion UAH.
Over the two years of its existence, the new app has demonstrated rapid audience growth, reaching over 5 million downloads on Android, of which 4.5 million are active users.
The company traditionally does not disclose the number of downloads on iOS, but the overall trend remains positive. Another 700,000 customers have both apps simultaneously.
The main feature of this migration is that millions of people began using the new software entirely voluntarily, without aggressive marketing pressure.
“There wasn’t a major promotional campaign. We’re growing through word of mouth and posts on our communication channels,” says Andriy Andriyev, head of the app’s development team.
Currently, unique and highly sought-after features—including targeted delivery with a map showing the courier’s route and multi-number support—are available exclusively in the updated version.
But 6 million people apparently haven’t noticed this yet or don’t consider it a reason to switch.
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