Sends announced FCA approval of Yeiddy Mendez as money laundering reporting officer
Sends, the UK-based fintech platform, today announces that Yeiddy Mendez has received approval from the Financial Conduct Authority (FCA) to serve as the company’s Money Laundering Reporting Officer (MLRO).
The approval marks an important step in Sends’ continued investment in its regulatory and financial crime framework.
In her role as MLRO, Yeiddy Mendez will oversee Sends’ approach to anti-money laundering (AML) and financial crime risk, including the development of the company’s internal controls, monitoring and reporting frameworks. She brings extensive experience in financial services, payments, compliance and money remittance. Prior to taking on the MLRO role, she worked within the compliance function at Sends, giving her a strong understanding of the company’s operations, risk environment and regulatory responsibilities.
Alona Shevtsova, CEO of Sends, commented:
“As a payments company grows, its compliance infrastructure has to grow with it. Yeiddy’s FCA approval as our MLRO is an important milestone for Sends and reflects the strength we are continuing to build into our governance and financial crime framework.
Yeiddy combines extensive industry experience with a deep understanding of our business. Having that expertise within the leadership of our compliance function is particularly important as we continue expanding our payment capabilities and serving businesses with increasingly international and complex payment needs.”
Yeiddy Mendez, MLRO at Sends, said:
“Strong compliance should enable sustainable growth, not sit separately from it. As Sends develops its products and payment infrastructure, my priority will be to ensure that our financial crime framework develops with the same pace and discipline.
I am grateful for the trust placed in me and pleased to take on the MLRO responsibility following FCA approval. I look forward to working with the wider team to continue strengthening our controls while supporting the next stage of Sends’ development.”
The appointment comes as Sends continues to develop its international payments proposition, including business accounts, cross-border transfers, acquiring and payout capabilities. For Sends, strengthening its compliance leadership forms part of a broader commitment to building payment infrastructure in which growth, regulatory discipline and customer trust develop together.
Earlier this year, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Sends team also prepares for its presence at the fintech events during autumn 2026 including Pay360 Awards and Payments Leaders' Summit in London.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co.
For more information, visit sends.co.
