Giveday offers digital tools for Africa’s charity — Premium Times Nigeria
In Nigeria, Nabila Okino, co-founder and CEO of Giveday Technology Limited, wrote in an opinion column about the need to develop digital infrastructure for charity in Africa. In her view, people and organizations need more convenient tools for fundraising, finding initiatives, increasing trust in fund organizers, and informing donors about how donations are used.
As Premium Times Nigeria writes, Okino noted that in Africa, a significant share of aid goes to relatives, neighbors, religious institutions, communities, people affected by natural disasters, and local projects. At the same time, such fundraisers are often organized through informal networks, bank transfers, social media, WhatsApp groups, spreadsheets, and verbal agreements.
The problem of trust and information
The author gave the example of flooding in Kogi State, when she tried to raise funds for displaced people. According to her, it was difficult at the time to find a reliable organization or group working directly on the ground, as well as to understand who would manage the contributions and what would happen to the money after it was transferred.
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Okino believes that the problem is not a lack of willingness to help, but the connection between potential donors and the people or initiatives that need support. She emphasized that donors want to know who receives the funds, what purpose they are being raised for, how they are spent, and what results have been achieved.
Fundraising tools
According to Okino, Giveday allows not only registered organizations but also individuals to create fundraisers—for themselves, other people, the community, or public projects. She noted that the service is intended to simplify finding and supporting initiatives, increase trust in those raising funds, and help organizers communicate with the people who support them.
The author compared such a system to payment infrastructure that allows money to be transferred between banks, businesses, and people without creating a separate mechanism for every transaction. According to Okino, its goal is not to replace traditional forms of mutual aid but to make them more effective.
