Cyprus unveils strategy to promote the country for investment and business
In Limassol, Cyprus, the Invest Cyprus agency presented a national strategy to promote the country abroad, designed to shape its image as a stable, reliable and future-oriented destination for investment and business. The strategy, under the slogan “Stability with Prospects,” was presented during a working meeting with representatives of the city’s business community at Parklane Resort & Spa, Cyprus Mail reports.
A European hub with a global vision
Invest Cyprus said that the new concept is intended to combine, in the international perception of Cyprus, economic stability and trust with growth prospects, innovation and a high quality of life. The country is positioned as a European hub with a global vision, leveraging its location at the crossroads of Europe, the Middle East and North Africa.
As an EU member state in the Eastern Mediterranean, Cyprus is presented as a base for investment, business development and international cooperation. Changes in the economy and institutions, as well as opportunities in technology, research and innovation, energy, shipping, financial and professional services, were cited among the elements of the country’s competitive identity.
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Business will be involved in promotion
Commerce Minister Michalis Damianos and Invest Cyprus Chairman Evgenios Evgeniou spoke at the meeting. Damianos noted that the development of a comprehensive national branding strategy is envisaged by the government programme. According to him, Cyprus’ competitive identity is defined by its institutions, economy, reliability, innovation and people.
Evgeniou stressed that the country’s international reputation is important for attracting investment, companies and qualified professionals. Participants were told how to use the new communication concept in international contacts and activities aimed at external audiences.
The strategy was prepared on the basis of research and consultations involving 1,100 people from different countries, as well as local and international organizations. Communications company Kreab, together with research firm IMR, developed the brand platform, key messages and arguments for individual economic sectors and areas of public policy. The meeting in Limassol was the second after a similar event in Nicosia.
