US Embassy plans alliance advertising on South Korean trains — Korea Herald
The US Embassy in South Korea plans to launch video advertising dedicated to the US-South Korea alliance on the country’s high-speed rail network. The campaign is timed to the 250th anniversary of the United States’ independence, Korea Herald reports.
The video will be shown for a month
The 30-second video will be shown on KTX and SRT trains for one month. It uses the English-language slogan Two Souls, One Story, and ends with a phrase calling on viewers to discover the next 250 years together.
The video is built around parallel imagery intended to show the shared history and complementary strengths of the two countries. In particular, it compares the Statue of Liberty in New York with the statue of King Sejong of the Joseon dynasty, and a space launch in the United States with a South Korean ship moving through the waves.
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Statement by the new ambassador
In an op-ed sent to Yonhap after her arrival in the country, the new US ambassador to South Korea, Michelle Steel, called the US-Republic of Korea alliance a pillar of peace, security and prosperity for Northeast Asia, the broader Indo-Pacific region and other regions of the world.
She also stated that economic ties, joint defense readiness and friendship between the peoples of the two states demonstrate a partnership that serves both countries and supports stability in the region.
