“Making America Affordable Again”: Trump seizes on cost-of-living crisis

Donald Trump has launched a new campaign strategy centered on the theme of “affordability,” aiming to reclaim ground lost to Democrats on the cost-of-living issue. Speaking at rallies, Trump vowed to “make America affordable again,” promising to cut prices across housing, insurance, and energy if he returns to the White House.

Source The New York Times

He emphasized that every aspect of American life has become too expensive, blaming the Biden administration for failing to control inflation and rising costs. Trump’s message seeks to resonate with middle-class and working voters frustrated by economic pressures.

Political analysts suggest the “affordability” message could help Trump rebuild trust among voters who once backed him but turned away amid past controversies. His campaign hopes to transform pocketbook issues into a decisive election advantage in 2025.