Tel Aviv hosts fair of businesses run by female repatriates
In Tel Aviv, Israel, on September 3, an evening fair of businesses owned or managed by female repatriates was held as part of the international HER Tel Aviv summer festival. Participants offered visitors food, clothing, accessories, jewelry and other goods, The Jerusalem Post reports.
According to HER Tel Aviv, more than 50 women-led businesses took part in the event. The organization’s founder and CEO, Sivan Hadari, said that preparations for the festival lasted more than six months. The program brought together 50 small businesses owned by repatriates, as well as 35 workshops in English, French and Spanish.
From pickles to jewelry
Among the fair’s participants was The Pickle Jar, founded seven years ago by Jake, a repatriate from the United States. Ofir, who joined the venture later, is now the business owner. At the stand, visitors were offered sour and spicy pickles to taste.
Talia, a repatriate from Belgium, presented glassware and jewelry by the Talia C brand. She moved to Israel in 2012 and opened the business in 2021. The craftswoman makes Jewish religious items, jewelry and keepsakes from wedding materials — including mezuzahs made from glass broken under the chuppah and items incorporating flowers from wedding bouquets.
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Another participant, Shirell from New York, sold Tides Accessories hair accessories. Her scrunchies, headbands and bandanas are made from swimsuit material, so they dry quickly and are intended, among other things, for use at the beach or by the pool.
Discussions and cultural program
In addition to the fair, the festival included a discussion panel featuring women holding influential positions in Israel. Ora Korazim, chair of the Women’s International Zionist Organization, said that building a business in Israel is difficult, especially for women, as pregnancy, childbirth, maternity leave and living in wartime conditions can affect work. According to her, WIZO supports women, including by helping them present products at similar fairs.
The program also featured live music, workshops, a language-exchange café, a stand for writing letters to Israel Defense Forces service members, and an English-language comedy show featuring female comedians.
