Beauty of Joseon reports best-ever one-day sales in Britain — Korea Herald

South Korean skincare brand Beauty of Joseon said it achieved its best-ever one-day sales result during K-Beauty Super Brand Week on TikTok Shop in the United Kingdom. The event took place on September 12–13 and was the country’s first TikTok Shop presentation dedicated to Korean cosmetics.

Sales during brand week

According to Beauty of Joseon, its highest one-day sales figure during the brand week was four times higher than the company’s average sales level from the beginning of the year through August. Sunscreen products and other skincare items drew the greatest interest.

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About 1,000 visitors and 19 brands took part in K-Beauty Super Brand Week. Beauty of Joseon is a Korean skincare cosmetics brand operated by Goodai Global.

Presence in British retail

Beauty of Joseon products are available in more than 2,000 stores of leading UK beauty retail chains, including Boots, Superdrug, Marks & Spencer and Space NK. Korea Herald reports on the brand’s results during the event.