The Ukrainian brand SOBOLINI has come under fire over its use of real fur
The Ukrainian fur brand SOBOLINI has become the subject of lively discussion on social media. Threads users are criticizing the company’s approach to the use of real fur and discussing its posts.
The brand advertises fur coats, sheepskin coats, parkas, vests, and other items made of real fur. Among the materials listed, the brand mentions mink, fox, chinchilla, raccoon, sable, and other animal furs.
The discussion was sparked by the brand’s posts, which drew numerous critical reactions in the comments. Users accuse SOBOLINI of promoting real fur and consider the use of animal pelts for clothing unethical.

Some commenters are urging other users to file complaints against the brand’s pages on Threads and Instagram. Some posts contain harsh personal insults directed at the brand’s owners, customers, and models.

As a result, the discussion surrounding the brand on social media has gone beyond a typical conversation about clothing: users are debating the ethics of using real fur, responsible consumption, and how the fashion industry should treat animals.
Source: Threads
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