JD.com launches Joybuy platform across Europe
Chinese e-commerce giant JD.com has launched its online marketplace Joybuy in the UK, Germany, France, the Netherlands, Belgium, and Luxembourg. This move marks a significant step in expanding JD.com’s presence in Europe and competing with global online retail leaders.
Source Reuters
The marketplace offers a wide product range including electronics, home appliances, beauty products, household items, and groceries. Featured brands include L’Oreal, Braun, DeLonghi, BRITA, and Bodum. The company highlights competitive pricing and positions delivery as a key service advantage.
Joybuy covers more than 15 million households across Europe and the UK. Free shipping applies to orders over 29 euros or 29 pounds. The operation includes 60 warehouses and depots across Europe, plus JD.com’s own last-mile delivery service. The scale of investment has not been disclosed.
