Nike has unveiled motorized sneakers — the company's new bet on innovation

Nike has unveiled its latest innovation — motorized shoes designed to boost athletic performance and movement efficiency. The company plans to launch the new model in January 2025 as part of a broader strategy to modernize its product lineup.

Source Barrons

The announcement also introduced new materials, including Aero-FIT, a cooling and sweat-wicking fabric that will debut at the 2026 Winter Olympics. CEO Bill Hill emphasized that innovation is at the heart of Nike’s renewed growth plan, merging technology, science, and performance design.

Nike’s fresh product wave targets both elite athletes and everyday users, aiming to redefine how sports gear supports human motion. The move signals Nike’s ambition to reclaim its edge through technology-driven performance.