Seven-Eleven Japan to Launch Clothing and Accessories in Japan

Starting September 25, the neighborhood convenience store chain Seven-Eleven Japan will begin rolling out a new line of clothing and accessories in Japan, developed in collaboration with an affiliate of Japanese apparel manufacturer And ST HD. According to The Japan Times, the products will be available at the chain’s stores nationwide.

New Assortment

A total of 28 items will go on sale. The lineup will include a limited-edition T-shirt from the niko and... brand, socks from the Lowrys Farm brand, as well as scarves and mittens from niko and....

In late October, Seven-Eleven Japan also plans to release 10 items created in collaboration with And ST HD, featuring the Hello Kitty character from the Japanese company Sanrio.

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Targeting Young Shoppers

Expanding its private-label product lineup is expected to help Seven-Eleven Japan attract young shoppers and double annual clothing sales compared to the previous fiscal year. Previously, the chain sold simply designed socks, T-shirts, and stockings, which were primarily intended for impulse purchases.

FamilyMart leads the Japanese clothing market in convenience stores. In 2021, the company launched the Convenience Wear line, featuring unique designs and materials, and its clothing sales exceeded 20 billion yen in fiscal year 2025. The Lawson chain, for its part, sells clothing from the Muji brand, owned by the Japanese company Ryohin Keikaku.

Separately, UA.News reported on how to put together a complete outfit for a child for a wedding, birthday, christening, or other special occasion using collections available at Leo Kids.