Seven-Eleven Japan to launch clothing and accessories in Japan
Convenience store chain Seven-Eleven Japan will begin gradually selling a new line of clothing and accessories in Japan from September 25, developed jointly with an affiliated company of Japanese clothing manufacturer And ST HD. As The Japan Times reports, the products will appear in the chain’s stores across the country.
New assortment
A total of 28 products will go on sale. The assortment will include a limited-edition T-shirt from the niko and... brand, socks from the Lowrys Farm brand, as well as niko and... scarves and gloves.
At the end of October, Seven-Eleven Japan also plans to release 10 products created together with And ST HD featuring Hello Kitty, a character of Japan’s Sanrio company.
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Focus on young shoppers
Expanding its range of own-brand products is expected to help Seven-Eleven Japan attract young shoppers and double its annual clothing sales compared with the previous fiscal year. Previously, the chain sold simply designed socks, T-shirts and stockings, mainly intended for urgent purchases.
FamilyMart leads Japan’s convenience-store clothing market. In 2021, the company launched its Convenience Wear line with distinctive designs and materials, and its clothing sales exceeded 20 billion yen in fiscal 2025. Lawson, for its part, sells clothing under the Muji brand of Japanese company Ryohin Keikaku.
