Sydney Sweeney betting ad sparks outrage — France 24
In an edition of The 51% programme, France 24 reported on an advertisement featuring Sydney Sweeney that promotes a sports betting app. The ad, in which the actress appears almost without clothing, went viral and sparked outrage among female athletes.
Reaction from female athletes
Female athletes said that such a campaign negates decades of progress in women’s sport. The report also raises the question of whether the wave of outrage could have been part of an overall marketing strategy. The authors examine whether feminist issues are being used to attract attention and generate clicks.
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Other topics in the episode
The episode was released on 18 September 2026 and runs for 12 minutes and 12 seconds. It also discusses South Korean haenyeo, who have dived without oxygen tanks and collected seafood for generations. Another topic is teenage girls from Pakistan who practise kickboxing. France 24 notes that this is a small but growing group.
