The EMBR GEM brand has terminated its partnership with Martynovskaya following the scandal
The Ukrainian ethnic clothing brand EMBR GEM has ended its partnership with Olga Martynovska, a judge on the cooking show "MasterChef," following the backlash over her comments regarding the treatment of animals.
This was announced by the brand’s founder and CEO, Natalia Kirichenko.
According to her, the company does not support cruelty to animals, and love, respect, and a responsible attitude toward all living things are the brand’s core values.
Kirichenko noted that at the time the joint project was launched, she was unaware of the circumstances that became the subject of public debate following Martynovska’s interview.
Following the scandal, the brand decided to terminate its partnership with the TV host and remove all materials related to the collaboration.
“The value of life, humanity, and compassion will always be more important than any partnerships or commercial projects,” emphasized the founder of EMBR GEM.
Source: the brand’s page.
There has been a backlash online regarding Ukrainian chef and host of the “MasterChef” project, Olga Martynovskaya. The reason was her interview with journalist Maria Efrosinina, in which she recounted episodes from her childhood. In particular, the conversation mentioned that she and other children had, in the past, been cruel to animals, which sparked a wave of discussion and criticism on social media.
The war has caused a sharp increase in the population of wild animals in Ukraine, and they are destroying crops.
