Jerry Heil and Oleksandr Rudynskyi starred in the new adidas Originals campaign
Singer Jerry Heil and actor Oleksandr Rudynskyi are the faces of a new Ukrainian adidas Originals campaign celebrating the return of the ADISTAR CONTROL 5 sneakers. The model first debuted in 2008 as a stable road running shoe.
Now, adidas is reimagining the archival silhouette in a contemporary style, transforming it into a part of today’s urban aesthetic.
The campaign isn’t about literal nostalgia for the 2000s, but rather a fresh take on the recognizable codes of that era. The chunky silhouette, open mesh, and silver metallic details remain signature features of the ADISTAR CONTROL 5, but today the model easily transcends a purely athletic context.
It is precisely this idea that Jerry Heil and Oleksandr Rudynskyi represent in the campaign. Their looks demonstrate how an archival running silhouette can work within a modern wardrobe and pair with various styles—without attempting to literally recreate the fashion of the 2000s.
The model’s practicality also remains part of its DNA. The heel construction is designed for extra support, while the midsole and torsion bar in the midfoot provide cushioning and stability. Thanks to this, the ADISTAR CONTROL 5 fits seamlessly into an active day, when a single pair needs to perform in a variety of situations.
The history of the ADISTAR line began back in the late 1970s with running shoes designed for competition. By the 2000s, it had evolved to offer greater cushioning and support for long distances, and in 2008, the ADISTAR CONTROL 5 was introduced.
Nearly two decades later, this model is taking on a new context. Its return demonstrates how familiar silhouettes from the past can still feel relevant today.
The ADISTAR CONTROL 5 is available starting September 3 at adidas.com.ua and in adidas stores.
This was reported by UP.
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