Psychology as a Profit Driver: A New Team Management Model to Be Discussed in Kyiv
On April 28, Kyiv will host the forum “Business & Psychology: How to Build Next-Generation Companies” in the Mental Business Kitchen format—an event that redefines the traditional concept of business events.
There will be no typical “speeches from the stage” or passive listening here. Instead, there will be live interaction, practical tools, and the active involvement of every participant in the process.
The organizers are focusing on the key question of modern business: how to work with the human factor in a way that impacts profit, decision-making speed, and company stability.
The program features not only discussions in an anti-panel format but also individual practical presentations:
- “The Economics of Emotions” by Yulia Gorbacheva (MHP) — on how a team’s psychological state affects a business’s financial results
- “Stress Resilience 2.0” by Marina Kramareva (Smart Code) — featuring practical techniques for rapid resource recovery right during the event
- “Neuromarketing 2026” by Kateryna Ilchenko (Neuro-knowledge) — on how emotions and trust shorten the path to purchase
- “Secrets of Effective Business Communication” by Olena Bereshchuk — on how to build dialogue effectively within teams and with clients
Special focus on the format. The event space includes not only the main stage but also a networking and coworking zone where participants can discuss case studies, get to know each other, and immediately find partners.
There will also be giveaways from event partners throughout the day.
Among the participants and speakers are representatives of leading Ukrainian and international companies, including MHP, TEVA, the UN Global Compact, Silpo, Sense Bank, Smart Solutions, Biosphere Corporation, EVA, RIEL, and others.
This forum isn’t about “talking about psychology,” but about how to make it part of your business strategy. The event will be valuable for business owners, executives, HR professionals, and anyone responsible for people and results within a company.
Details and the program are available at the link.
