The Russian state-run messaging app Max has been renamed to Max, and its operation via VPN has been restricted

The Russian state-owned messaging app Max has changed its name to the Cyrillic version “Макс,” which is already displayed on its official website and in app stores. 

The service’s press office explained the use of both versions as necessary for expansion into foreign markets, according to Russian media reports. Despite its international ambitions, the updated app began operating in a limited mode when users attempted to bypass network restrictions.

Users have been required to disable VPNs to send messages, effectively blocking the ability to maintain a stable connection abroad. This technical limitation forces users to abandon the secure channels necessary for other international messaging apps to function. The restriction is synchronized with the rebranding process and increased control over state-run communication platforms within the country.

The service’s administration insists that both names are equivalent in branding and official documents. At the same time, the requirement for a direct connection to the network renders the app unsuitable for simultaneous use with services that require a VPN to access foreign resources. The change applies to both the mobile and desktop versions of the messenger.

Russia’s State Duma passed amendments to the Housing Code in both the second and third readings, requiring apartment buildings to maintain chat groups on the national messenger Makh. 

Earlier, the Kremlin temporarily refrained from blocking Telegram due to the failure of the "Mak" initiative.