Kremlin launches domestic alternatives to Eurovision and the Olympics

Following its exclusion from most international cultural and sporting events after invading Ukraine, Russia has sought to replace them with its own home-grown versions — from song contests to proposed “World Friendship Games.” The Kremlin presents these as symbols of independence from Western influence.

Source CNBC

Analysts note that while these domestic events cannot replicate genuine international competitions, they serve as political tools reinforcing narratives of multipolarity and self-reliance. Many also appeal to Soviet nostalgia among older Russians, reviving symbols of past unity and pride.

Despite the ongoing war and strong anti-Western rhetoric, experts believe Russia ultimately hopes to rejoin the global stage. Once the political climate changes, Moscow is expected to seek participation in international cultural and sporting events again.