Colgate has released a Harry Potter toothpaste featuring Sorting Hats
Colgate, in collaboration with Warner Bros. Discovery Global Consumer Products, has released a limited-edition collection of oral care products inspired by the “Harry Potter” universe. The highlight of the line, called Sorting Hat and launched in the Philippines, is an orange toothpaste containing tiny mint pieces shaped like the Sorting Hat.
In addition to the Philippine version, the manufacturer has developed other regional variants of the products. In particular, some countries offer Bubbling Cauldron toothpaste with a bubblegum flavor, while the European versions feature a color-changing effect that shifts from white to blue during brushing. This technology is designed to engage children and encourage them to brush their teeth for the recommended two minutes.
This was reported by the publication “24 Kanal.”
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