EU proposes reform to eliminate cookie consent pop-ups
The European Union has introduced a reform that could finally get rid of cookie consent pop-up windows. Users will be able to set their privacy preferences once at the browser level, and websites will be required to automatically respect these settings.
Source Evotek
This initiative aims to simplify internet use by reducing the burden of repeated consent requests and enhancing online privacy. At the same time, it seeks to update advertising technologies in line with the new regulatory standards.
As a result, the new rules are expected to improve user experience by making web browsing less intrusive and more personalised according to individual privacy choices.
