The Polish chain Pepco plans to enter the Ukrainian market
Polish retailer Pepco is preparing to launch operations in Ukraine and open its first pilot stores. The company’s intention to enter the Ukrainian market was announced by Group CEO Stephen Borchert. The initial plan is to launch several pilot stores in various regions of the country.
In the 2027–2030 fiscal years, the company plans to open at least 600 new locations in Western European countries where it already operates. This effectively doubles the current network of stores in those markets. The new goals do not negatively impact development plans in other regions. In the first half of 2026 alone, the group added 61 new stores.
It is noted that Pepco intends to conduct a pilot launch of a small number of stores in selected regions of Ukraine. This decision is based on the high brand recognition of Pepco in Ukraine. At the same time, the management emphasizes that a key aspect during the implementation of this project will be ensuring the complete safety of employees in light of the war.
“The improvement in store performance that we are seeing in Western Europe has convinced us of the need to expand our ambitions in this region. We now plan to open at least 600 new stores there over four fiscal years, from 2027 to 2030, which will double the number of stores in Western Europe. We are also beginning a cautious attempt to enter certain regions of Ukraine. This is a market where the Pepco brand is already highly recognizable and which has significant potential for the group’s development in the coming years,” added Borchert.
Pepco is a Polish chain of clothing and household goods stores headquartered in Poznań, operating since 1999. The company has over 4,000 stores in 18 countries, is part of the Pepco Group, and serves over 41 million customers monthly. The brand remains a key asset of the group, accounting for 93% of its revenue and 92% of its retail space.
It was previously reported that the Polish clothing and home goods chain Pepco is considering entering the Ukrainian market—the discount retailer’s first stores could open as early as 2026.
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