Sidney Swine Lost 200,000 Followers Due to a Revealing Sports Ad
29-year-old American actress Sydney Sweeney has once again found herself at the center of a scandal over a new ad for the sports betting platform Novig. In the 58-second video, she appears nude, covering her body with balls, rackets, and other sports equipment.
The campaign was launched on the eve of the new American football season. Sweeney also became a partner at Novig and received a stake in the company.
The ad sparked a significant backlash among female users and representatives of various sports. They were outraged that the athletes’ hard work was once again reduced to their naked bodies instead of showcasing their physical strength or achievements. On social media, people wrote that this “sets women in sports back years” and shows that the industry still views them as sex objects and ignores their professionalism.
“Think you know sports? Prove it… No bets on war or death, no politics,” Sydney said in the video while posing nude.
Here are some of the comments: “She’s the spitting image of her character in *Euphoria*,” “People usually wear clothes when they play sports,” “Just when I think Sydney Sweeney can’t set women’s rights back any further, she shows up in yet another ad.”
“It’s sad to see that women are still viewed as objects for male pleasure,” “This is just pornography,” “Yeah, that’s exactly what women look like when they’re working out.”
Amid this scandal, Sweeney began losing Instagram followers. According to Social Blade, her account gained about 50,000 followers in the first few days after the ad was released, but over the next two days, more than 200,000 followers unfollowed her. Despite this, the loss amounts to less than 1% of her total audience, which numbers over 25 million.
It’s no secret that Sydney has faced criticism more than once over the course of her career. People didn’t like her nudity, which wasn’t always appropriate.
This was reported in connection with the advertisement.
In Australia, female athletes criticized a betting ad featuring Sydney Sweeney.
Sydney Sweeney’s ad has angered Olympic champions.
