Billboards advertising a website urging Jews to believe in Jesus appear in New York
In New York, including Brooklyn and Manhattan, as well as in areas of New Jersey with sizable Jewish populations, billboards bearing the inscription Jews.com have appeared in recent weeks. The website they advertise is presented as an educational resource about Jewish scriptures, but it contains calls for Jews to believe in Jesus as the messiah.
As The Jerusalem Post reports, the resource's materials are hosted by Kurt Schneider, who is described on the website as a rabbi. The publication notes that Schneider is not a rabbi and has never undergone rabbinic ordination. He was born into a Jewish family in Ohio, calls himself a Messianic Jew, and engages in Christian proselytism.
Website content
In videos, articles, and answers to questions, Schneider first refers to passages from the Torah and then urges viewers to reconsider their attitude toward belief in Jesus. In particular, he speaks about the perception of Hasidic rebbes as mediators between people and God and claims that Jesus is the “true mediator.”
Schneider also states that Jesus, known in Hebrew as Yeshua, is the messiah promised to Israel. According to him, some Jews find it difficult to perceive Jesus as the messiah because of his widespread portrayal in Western art and culture as a European detached from Jewish origins and traditions. To substantiate his claims, he refers, among other things, to passages from the Book of the Prophet Isaiah.
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Campaigns in Israel
Schneider heads the television and radio ministry Discovering the Jewish Jesus, which, according to The Jerusalem Post, aims to proclaim the messiah to Jews and the world. The organization also sends missionaries to Jews in Israel and Africa.
The organization's website mentions Hebrew-language advertising campaigns in Israel asking, “What if he is right?” It also states that the Discovering the Jewish Jesus program reaches 200 countries worldwide and is available to about 97% of television households in Israel. The resource has a Hebrew version.
According to The Jerusalem Post, Schneider has also publicly called himself a Christian, explaining this by his decision to follow Christ.
