Sales of home dental care kits have surged in Russia
Against the backdrop of rapidly rising prices for dental services in Russia, demand for at-home dental care products has surged significantly. In the first quarter of 2026, sales of these products on online marketplaces jumped by 63% compared to the same period last year.
According to Russian media reports citing a study by First Data, Russians made over 150,000 such purchases in three months, totaling more than 39 million rubles.
Temporary fillings were the most frequently purchased items—they accounted for 58% of all orders, with an average price of 189 rubles. In second place were veneers (28% of purchases, averaging 325 rubles). Overall, the average cost of “dental self-care” products was 262 rubles.
Women are the most active buyers of these products—they account for 64% of purchases. The most interested age group is people aged 35 to 45 (30%). The highest number of online orders was recorded in Moscow (17%), St. Petersburg (10%), as well as in Yekaterinburg, Krasnodar, and Novosibirsk. The study is based on an analysis of over 600,000 transactions and anonymized data from 2025–2026 across Russia.
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