Cadillac will offer a personalization program for the Escalade IQ priced at $54,995
Cadillac will expand its “Curated by Cadillac” personalization program to the Escalade IQ electric SUV. Participation in the program will cost an additional $54,995, according to InsideEVs.
Curated by Cadillac was originally created for the Celestiq model, which costs about $400,000. The program allows buyers to choose materials, colors, and trim options for the vehicle. For the Escalade IQ, Cadillac will offer more than 160 exterior colors, including metallic, frost, and matte finishes, as well as 44 interior colors.
Buyers will be able to mix and match finishes for different rows of seats, door trim, and individual seat components. However, the Escalade IQ’s customization options will be more limited than those of the Celestiq. Cadillac told InsideEVs that Celestiq owners can go beyond the available list of options, while the Escalade IQ will offer a limited set of choices within the program.
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Each Curated by Cadillac customer will be assigned a personal design consultant to help configure their vehicle. All Escalade IQs under the program will be hand-painted and assembled at the Artisan Center in Warren, Michigan. These vehicles will feature unique VIN codes and serial-numbered badges.
According to InsideEVs, the base model Escalade IQ is priced at $130,300. Even with the Curated by Cadillac surcharge, the price of such a vehicle will be lower than the estimated starting price of the Bentley Bentayga, which the publication puts at approximately $230,000.
