Actress Kim Min-ha becomes Le17Septembre’s first model — Korea Herald
In South Korea, actress Kim Min-ha has become the first model for the womenswear brand Le17Septembre since its founding in 2013. She starred in the brand’s advertising campaign for the fall-winter 2026 season, Korea Herald reports.
Fall-winter season campaign
Le17Septembre is owned by Hago Haus. The photoshoot was conducted under the concept “Kim Min-ha’s Gaze” and using natural lighting. In the images, the actress presents the brand’s signature outerwear designs, including a suede jacket and a wool coat, as well as knitwear.
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Network expansion
In August, Le17Septembre opened three stores: at the Pangyo branch of Hyundai Department Store, at The Hyundai Seoul shopping center, and at the Hyundai Department Store Trade Center branch. After that, the number of the brand’s stores in the country reached nine, including its flagship store in Hannam. By the end of the year, the company plans to open three more retail locations.
