The alís brand presented its collection at the Kurazh Market in Kyiv
Testing textures, engaging with the audience, and gauging reactions to the Dark Cherry & Patchouli line
The alís body care brand participated in the cultural and social event Kurazh, where it presented its debut Dark Cherry & Patchouli line to a wide audience. The event served as an offline opportunity for the brand to engage directly with consumers: guests could test the products, chat with the team, and participate in a giveaway.
The alís booth featured products from the brand’s first line: body cream, body butter, scrub, hand and body gel, and a thermogel for skin firming. Visitors had the opportunity to feel the textures, experience the scent directly on their skin, and receive hangers with sample sachets to further explore the products.
“For us, Kurazh is first and foremost about connecting with the people for whom we create our products. Bodycare can’t be fully explained in words—you have to experience it. We saw the first reactions to the scent, heard honest impressions about the textures, and learned what ‘choosing a product for oneself’ means to different people. Every conversation like this makes the brand better,” comments the alís team.
During the event, the brand team held a series of conversations with visitors about their approaches to choosing body care products. According to alís’ observations, consumers are guided by various criteria: scent, texture, ingredients, packaging aesthetics, or an intuitive feeling. This on-site research became a valuable source of insights for further product development and brand communication.
Participation in Kurazh aligns with alís’ positioning as a brand that prioritizes sensory experiences and a personalized approach to the care ritual. According to the founders, offline formats remain a key tool for introducing the audience to the brand’s concept—especially in the body care category, where tactile contact with the product is crucial.
About alís
alís is an international body care brand that transforms routine into ritual. The first line, Dark Cherry & Patchouli, combines intense skin nourishment with a rich aromatic profile. Products are sold through the brand’s website, Instagram, and a network of offline partners.
About Kurazh
Kurazh is one of the largest and most renowned socio-cultural events in Ukraine, held regularly in Kyiv. The event brings together local brands, designers, charitable initiatives, and creative individuals, attracting a broad and engaged audience.
Instagram: @alis.bodycare
Website: ua.alisme.com
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