Chelsea announces Circle as front-of-shirt sponsor
According to Channel NewsAsia, English football club Chelsea has announced a partnership with financial internet platform Circle Internet Group. The company has become the club’s official front-of-shirt sponsor for the current season, while the brand of its USDC stablecoin will appear on the kit.
Brands on team kits
The Circle and USDC brands will be placed on the front of the shirts of Chelsea’s men’s, women’s and academy teams. The new design will be used for the first time in the London club’s home match against Brighton & Hove Albion on Sunday.
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Previous sponsorship deals
Chelsea had gone three years without a front-of-shirt sponsor for an entire season. In the 2023–24 campaign, Infinite Athlete became the club’s partner, joining only in September and signing a one-season deal.
DAMAC Properties became a sponsor at the end of the 2024–25 campaign. Last season, artificial intelligence company IFS was announced as the front-of-shirt sponsor only in February, until the end of the campaign.
