Real Madrid has signed a record-breaking sponsorship deal with Emirates through 2031
Real Madrid has extended its long-term partnership with Emirates by signing a new sponsorship agreement through 2031.
Under the new contract, Emirates will remain the title sponsor of the men’s and women’s soccer teams, as well as Real Madrid’s basketball club. The company’s logo will continue to appear on game uniforms, training gear, and coaching staff apparel.
According to the club, the renewed agreement will bring Real Madrid approximately 100 million euros annually.
Emirates has been partnering with the Madrid club since 2011 and became the main sponsor in 2013. Under the previous contract, Real Madrid earned between 70 and 80 million euros per year.
The new deal is a record for world soccer in terms of revenue from title sponsorship. Previously, no soccer club had received such large payments under a similar commercial agreement.
Source: Real Madrid.
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