Designer shares typography guide in AI design: how fonts boost brand recognition
A designer who has worked with Warner Music, Pepsi, and Spotify published an extensive guide on typography in AI design, emphasizing that consumers often "buy with their eyes," focusing more on the font than the image itself. According to his data, up to 75% of product choice is influenced by how the text looks: the font sets the brand’s character and creates 60–75% of the initial impression.
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He explained that current neural network models still struggle with typography, often producing distorted text with a “plastic” appearance. The designer’s key recommendations are to avoid expecting AI to automatically select the right font, and instead manually choose a single font style, size, and spacing for the entire project. Even a simple font change can increase positive audience reactions by about 13%, making the brand noticeably more attractive.
Given the issues with text generation in some AI models, like Nano Banana Pro, the designer suggests experimenting with multiple styles and explicitly instructing the AI what text to produce. This approach helps improve text quality in AI design, enhancing the impact of marketing materials.
