ScrollEd turns textbooks into a vertical feed — TechCrunch
ScrollEd, a startup from Palo Alto, has created an app that turns text files, including PDFs and textbooks, into a vertical feed featuring videos, audio, text blocks, and interactive quizzes. The company is taking part in the Startup Battlefield 200 competition at the TechCrunch Disrupt conference in San Francisco, TechCrunch reports.
Materials in a scrolling format
The app allows users to turn any text file into a feed similar to Instagram Reels or TikTok. As users scroll, the material is presented as videos, audio, text, or interactive quizzes generated by artificial intelligence.
Swiping up opens a new topic, while moving sideways allows users to explore the current one in more detail. At the end of such an in-depth review, users are offered a quiz.
ScrollEd co-founder Utsav Gupta said the team aims to adapt educational materials to young people's habit of consuming short vertical content. According to him, the developers do not aim to maximize engagement on the platform, but want to make in-depth study of a topic as easy as moving on to the next video.
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Operating model and plans
ScrollEd was self-funded this year by Gupta and his wife and co-founder, Rebecca Neff. Both are students: Gupta studies artificial intelligence and human purpose at Stanford, while Neff studies computer science at the University of Pennsylvania.
The startup targets educational institutions, corporate training programs, and individual users. The company plans to combine a free consumer feed with a paid ScrollEd Pro subscription and annual licenses for institutions. Institutions will be able to distribute educational materials through the platform and receive reports on engagement, lesson completion, and other data.
In the coming months, ScrollEd plans to focus on launching its consumer offering, expanding its lesson library, verifying sources, and conducting pilot projects with institutions. The team is also developing infrastructure that is expected to eventually allow educators to assess individual students and adapt materials to their needs.
