AI may complicate Apple’s climate goals — The Verge
Apple CEO Tim Cook is leaving his post. According to The Verge, he has a largely positive environmental record at the company, but the development of artificial intelligence may complicate Apple’s ability to meet its climate commitments.
Apple’s climate commitments
Under Cook’s leadership, Apple set targets to reduce pollution associated with its products and suppliers. The publication notes that the company managed to prevent its carbon footprint from growing, while the emissions of other tech giants increased due to AI’s energy demands.
At the same time, Apple faced accusations of misleading customers regarding its sustainability claims. The Verge mentions these allegations in its article about Cook’s environmental legacy, without providing details of such complaints in the accessible part of the text.
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The challenge of generative AI
Rachel Kitchin, senior campaign manager at the environmental group Stand.earth, told The Verge that Apple’s situation currently looks comparatively positive against the backdrop of a more difficult situation in the industry. According to her, whether the company maintains this result will depend on its future decisions.
The publication writes that the environmental problems Apple had already faced during Cook’s tenure may intensify with the rapid spread of generative AI. The company is trying to catch up with competitors in artificial intelligence, which could make achieving its climate targets more difficult.
