Artificial intelligence becomes an integral part of business: 61% of companies already use neural networks
According to a ROMIR study, artificial intelligence is no longer an experimental technology: 61% of company representatives use neural networks and AI services to solve work-related tasks. These technologies affect not only operational processes but also business investment strategies.
66% of respondents believe that AI contributes to company growth and development. The same proportion highlight its impact on reducing advertising costs and increasing ROI. 63% associate the implementation of AI tools with improved effectiveness of advertising campaigns.
Among companies already applying artificial intelligence, 43% plan to increase advertising budgets in 2026. Researchers emphasize that, against this backdrop, the importance of advertising platforms using AI solutions is growing, with management and efficiency measurement remaining key criteria.
