Wildberries' losses from attacks on its warehouses could reach nearly $12 billion
Losses incurred by the Russian marketplace Wildberries and its sellers due to strikes on its warehouse infrastructure could reach nearly $12 billion. Ukrainian attacks have put all of the company’s large warehouses out of commission, along with about one-third of its total warehouse capacity.
According to an estimate by Sergey Semko, a leading analyst at the research agency Data Insight, Wildberries’ direct losses from the loss of infrastructure amount to 147–223 billion rubles, or about $1.75–2.66 billion.
If we add the costs of dismantling the destroyed facilities, waste removal, and site restoration, the total could rise to 278 billion rubles, or approximately $3.31 billion.
At the same time, according to Semka’s estimates, the marketplace’s sellers lost goods worth 445–507 billion rubles—about $5.30–6.04 billion. Thus, total losses could amount to about 800 billion rubles, or $9.54 billion.
Margarita Evstigneeva, head of the Association of Suppliers of Goods for E-commerce Platforms, estimates sellers’ losses to be even higher—at 600–700 billion rubles, or approximately $7.15–8.34 billion. In that case, the total losses for Wildberries and its sellers could approach 1 trillion rubles—nearly $12 billion.
According to Yevstigneyeva, the consequences of the fires have been catastrophic for some sellers.
“Many lost up to 95% of their entire inventory. At the same time, Wildberries considers itself the aggrieved party; it paid small sellers an average of 2,000–30,000 rubles, which did not even cover 20% of their losses,” she said.
Thus, the compensation received by some sellers failed to cover a significant portion of their actual losses.
Following the attacks on its warehouse infrastructure, Wildberries saw a decline in revenue and signs of a cash flow gap emerged.
Sellers are reporting widespread delays in payments for goods sold. At the same time, its subsidiary WB Bank began actively attracting funds from individuals by launching short-term deposits with interest rates exceeding 14% per annum.
According to estimates, the company’s direct losses may already have exceeded its annual profit. In 2025, Wildberries earned about 175 billion rubles, or approximately $2.09 billion.
At the same time, the issue of further compensation for sellers remains uncertain.
“They say it’s a force majeure event, circumstances beyond our control, a terrorist attack,” Yevstigneyeva stated.
Thus, the extensive damage to its warehouse network has created serious financial problems for Wildberries, and the Russian marketplace has simultaneously faced the loss of infrastructure and sellers’ goods, as well as the need to settle multi-billion claims.
Forbes reports this, citing expert estimates.
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