Alipay becomes sponsor of New York Liberty WNBA team
The payment service Alipay has signed a sponsorship agreement with the women's basketball team New York Liberty, competing in the North American WNBA (Women's National Basketball Association). This collaboration aims to strengthen the company's global presence while promoting inclusivity and diversity in women’s sports.
Source Yahoo Finance
Alipay’s logo will be featured on the team’s uniforms and in the club’s home arena in New York. The parties also plan joint marketing and digital initiatives to engage fans and emphasize the importance of women in sport.
This partnership may mark a first step toward expanding Alipay’s international sports brand and enhancing its image as a supporter of gender equality.
