China ranks second in service-sector brand value — ECNS
China ranked second in the global ranking of brand value in trade in services. The Trade in Services 100 2026 list included 21 Chinese brands with a combined value of $876.77 billion, accounting for 19.08% of the total brand value in the ranking, ECNS reports, citing a report presented at the China International Fair for Trade in Services.
Global brand ranking
The total value of the 100 most valuable global brands in trade in services reached $4.595 trillion. Microsoft ranked first on the list, with a brand value of $565.25 billion. It was followed by Google at $433.08 billion and Amazon at $369.88 billion.
The top 10 also included TikTok/Douyin, Facebook, Deutsche Telekom, the Industrial and Commercial Bank of China, Instagram, China Construction Bank and Verizon Communications. The ranking features brands in digital services, the financial sector, telecommunications and platform ecosystems.
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China's and the US positions
The United States topped the ranking: the list included 46 US brands with a combined value of $2.854 trillion, or 62.11% of the total.
Among Chinese brands, TikTok/Douyin had the highest value, at $153.54 billion. The list also included Tencent, China Mobile, WeChat, JD.com and Pinduoduo. Brand Finance China President Chen Yiden said that China is advancing institutional opening-up at a higher level, while measures such as the negative list for cross-border trade in services give brands in this sector clearer development expectations.
