Sales of military goods on Wildberries have dropped following Ukrainian attacks
Sales of military and dual-use goods on the Russian marketplace Wildberries have dropped significantly following Ukrainian drone attacks on the company’s warehouses. According to estimates by the publication “Verstka,” the decline in certain categories ranges from 20% to 40%.
Journalists analyzed data from Wildberries’ internal seller system for the period from early May to early August. The study covered the categories “Body Armor,” “Drones,” “Quadcopter Accessories,” “Weapon Accessories,” “Night Vision Devices,” and “Hunting Scopes.”
In total, these categories feature over 31,500 products, and total revenue for the three-month period amounted to approximately 1.65 billion rubles.
The sharpest decline was recorded in the quadcopter accessories category. Between July 18 and 31, when near-daily attacks on Wildberries’ facilities were ongoing, the number of orders decreased by 39%, and the number of completed purchases fell by 36%.
In the body armor category, orders fell by 24% and pickups by 40% over the same period. Total sales in this category for the three-month period amounted to approximately 427 million rubles.
According to the publication, a decline in sales has been observed across all analyzed categories following attacks by Ukrainian drones on the marketplace’s warehouses.
As a reminder, drones attacked the Wildberries logistics complex in Yekaterinburg, Sverdlovsk Oblast, Russia. The city is located more than 1,700 kilometers from the border with Ukraine.
Following a series of strikes on Wildberries’ logistics centers, owners of order pickup points began losing customers and revenue. In some regions, their revenue in July fell by 15–20% year-over-year, and on peak days, the decline reached 30–40%. Market representatives warn that some of the pickup points may become unprofitable, and by the end of the year, about 15% of them may close.
On the night of August 5, drones attacked the Wildberries logistics complex in Aleksin, Tula Oblast, Russia. The strike hit the company’s largest warehouse in Russia’s Central Federal District, with an area of approximately 300,000 square meters.
